Now or Never

Publisher Comments:Every Informed Business-person knows the Internet is transforming the economy as we know it — but very few people have the knowledge (or the guts) to identify which companies will emerge as winners and losers when the dust finally settles. Internationally renowned technology guru Mary Modahl has both. In this fast-paced but deeply intelligent book for business leaders and executives in every consumer-products industry, Modahl explains exactly what strategies will lead to Internet dominance. She also introduces the concept of "technographics, " a transformative way of understanding and segmenting Internet consumers. Based on years of research, Now or Never will radically change the way businesses think about — and approach — the Internet.Synopsis:From the high-profile and widely quoted Web guru at a hot research firm in new media, this book delivers the one-of-a-kind technographic data today's marketers must master for success. ChartsAmazon.comThe hype and market valuations surrounding certa